I am a coffee addict; I take around 3 to 5 servings/cups everyday. Anything more than that might not be very wise and could mean a sleepless night. I was always wondering what could be a better substitute of coffee if I am already at the threshold of my personal daily allowance for coffee.
Some few months ago, when I already had 4 to 5 cups of coffee for the day, I had tried experimenting with my orders in Starbucks. Not coffee but same fun and experience, it got to be a tea. The standout is what I personally called as Sunset. Iced China Green Tips Tea + 1 pump of Strawberry Sauce = P125.00 (If I wish to be more playful I usually add a pump of mint.) This has been my go-to drink at Starbucks for weeks when I heard the news about the new Starbucks product.
Starbucks heard me. They are amping their tea game.
Starbucks is launching Starbucks® Teavana™ for the first time in the Philippines, as well as to other markets in Asia. Starbucks is introducing innovative Starbucks® Teavana™ handcrafted beverages — shaken iced teas, unique layered beverages and combinations of tea and espresso.
This is a modern take by Starbucks on the tea experience for people looking for new and different tastes and experiences. It will give customers the opportunity to enjoy a range of unique iced and hot tea beverages with bold taste and layered flavors, handcrafted the way only Starbucks can. It’s Tea Reimagined.
“The launch of Starbucks® Teavana™ brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences,” said John Culver, group president, Starbucks Global Retail. ”With Starbucks® Teavana™, we see a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customized beverages, and sourcing the finest ingredients, to create a new, premium tea experience. Just as we’ve done for coffee, this is tea reimagined at Starbucks.”
The launch of Starbucks® Teavana™ is the first time Starbucks has launched a brand on this scale since 2008 with the launch of Starbucks VIA® Ready Brew, and represents an important growth opportunity for the business.